Journal marketing. Just better.
Journals are so much more than their impact and quality. It's hard sometimes to take the time to deep dive into what makes a journal special. With expert support and shared learning, help recognize what your journal's value proposition really is.
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Improve how you understand your journal's USPs beyond 'high impact' and 'high quality' with this interactive workshop. Learn a framework to review and identify your journal USPs. Apply the knowledge across your portfolio by joining us over two days with our trainers Hannah Baldwin and Lou Peck.
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Two-day workshop
Wednesday 28 August 2024
- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)
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Thursday 29 August 2024
- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)
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Maximum of 10 spaces available
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£395.00 + VAT per person
Understand storytelling theory and process
01
Deep dive into the journal landscape
02
Determine what makes journals special
03
Build USPs and text that resonates
Virtual
Delivered virtually in two interactive half day sessions through Zoom
USP Day 1
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Understand current thinking and key insights of the landscape
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Map out why journals are different
USP Day 2
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Build your USPs
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Create text to better describe your journal and resonate more with your community
Certification
Attendees receive the Persona Workshop completion certificate
​Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 3 hours and includes a break.
I thought Lou was a great trainer and encouraged everyone to participate in the session.
