Thursday 26 September 2024, Swansea, Wales: The International Bunch, a leading marketing consultancy dedicated to supporting those in the research ecosystem, is excited to announce the launch of its new on demand courses, one-to-one coaching and fractional CMO support, in addition to their marketing, strategic and research support.
‘Accelerate Your Learning’ courses are designed specifically to help individuals in the research community enhance their skills and knowledge quickly and efficiently in just a couple of hours. The courses, created by Lou Peck, CEO of The International Bunch, and Hannah Baldwin, Director of Marketing Success, with contributions from a range of expert collaborators, provide quality, practical content. Delivered via the Thinkific platform, each course takes just 1-2 hours to complete, making it accessible for busy professionals who need to upskill rapidly without a lengthy commitment.
Acknowledging the lack of uncertainty and reduced confidence in the research ecosystem workforce, The International Bunch individual coaching gives a safe space to talk and grow with experienced industry mentors. Offered in six or 12 sessions bundles with either Lou or Hannah, they can be split between the two to offer more variety and support.
A key area of growth is the need for flexible, time-limited strategic support through fractional CMO services, giving organizations CMO support at a fraction of the cost and making more of an impact in the organization. This supports those with challenged budgets and the need for much-needed strategic direction in the short term.
Courses launching every month
Four on demand courses are available on launch – Understand the author article workflow, Master marketing budgets, Navigate customer experience principles and strategies, and Master customer personas.
New courses will be released every month, with many already in the pipeline, ensuring a continuous stream of relevant, up-to-date learning opportunities.
Supporting an industry in flux
Lou Peck, CEO of The International Bunch, says:
“I've long been frustrated by the lack of on demand courses in our industry, especially beyond editorial-focused ones. With so much change and instability, I've seen countless redundancies and the loss of confidence among the affected and those left behind after restructures. People want to upskill quickly and stay relevant. We aim to complement what our member organizations offer by providing fast, practical courses that meet this need. I’m thrilled that our incredible team has turned this vision into reality, and we’re eager to keep building an ever-growing list of courses based on industry demand.”
Hannah Baldwin, Director of Marketing Success, says:
“We recognize that lifelong learning is critical, and because we are marketers ourselves, we also understand the challenges around this along with the particular skills marketers need to have. I’m so excited that we are launching this innovative new programme to meet the unique needs of all working in the research ecosystem.”
For further information, go to www.internationalbunch.com/training or arrange a call with Lou at https://calendly.com/louisepeck.
Notes to Editors
The International Bunch (IB) was founded by Lou Peck in 2019 to help those in the research ecosystem succeed. As your external marketing department, we offer industry-specific marketing, strategy, research and training services and one-to-one senior support - all in one place.
We have expanded our offering to include on demand courses, one-to-one coaching and fractional CMO support.
Lou Peck has been a mentor for SSP, ALPSP, the Freelance Coalition for Developing Countries and Business Wales, as well as numerous chair and committee member roles for ALPSP and CILIP. Hannah Baldwin has been a mentor for the Chartered Institute of Marketing (CIM) and numerous chair and committee roles for ALPSP, Research4Life, British Grooms Association and Jimmy’s homeless charity. Full skills can be found at www.internationalbunch.com/fractionalcmo.
For more information about the on demand courses, visit: www.internationalbunch.com/shortcourses
For more information about coaching, visit: www.internationalbunch.com/coaching
For more information about the fractional CMO support, visit: www.internationalbunch.com/fractionalcmo
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