August 11 - 25 Marketing and ScholComms weekly round up

Welcome to our handpicked selection of marketing and scholcomms news from the past two weeks. These are all free to access articles, so click through and explore.

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The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow; consumer confidence is back on the rise in light of falling inflation and higher interest rates. In addition, our Director of Content and Research, Megan Taylor, alongside Kathrine S.H. Jensen and Sarah Williamson, have published a new paper.

Marketing

Consumer confidence ‘regains momentum’ as optimism rises

Consumer confidence is back on the rise in light of falling inflation and higher interest rates.

https://www.marketingweek.com/consumer-confidence-regain-momentum/

Should marketers have a ‘universal’ framework for effectiveness?

Marketing Week explores whether there should be a universal approach to effectiveness in marketing.

https://www.marketingweek.com/marketers-universal-framework-effectiveness/

Almost 90% of marketers choose Facebook for social media advertising

A major proportion of marketers use Facebook for their advertising – a staggering 90%.

https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/

8 best email marketing practices for 2023

How can you optimize your email marketing in 2023? Neal Schaffer shares his best practices.

https://nealschaffer.com/email-marketing-best-practices/

Scholarly communications

How transitioning to gold open access grew Medicina journal

Carla Aloe at MDPI shares how moving to a gold open access model helped to grow the Medicina journal.

https://blog.alpsp.org/

AI beyond the publishing workflow

The Scholarly Kitchen explores the impact that artificial intelligence may have on the publishing workflow.

https://scholarlykitchen.sspnet.org/2023/08/23/ai-beyond-the-publishing-workflow/

Guest post – navigating the sustainability landscape: a new STM roadmap provides a guide to embedding sustainability in publishing

How can sustainability be incorporated into publishing? The Scholarly Kitchen explores the topic in depth on the blog.

https://scholarlykitchen.sspnet.org/2023/08/15/guest-post-navigating-the-sustainability-landscape-a-new-stm-roadmap-provides-a-guide-to-embedding-sustainability-in-publishing/

A decade of surveys on attitudes to data sharing highlights three factors for achieving open science

The LSE Impact Blog explores the results of surveys spanning ten years, highlighting what factors are needed to make open science achievable.

https://blogs.lse.ac.uk/impactofsocialsciences/2023/08/22/a-decade-of-surveys-on-attitudes-to-data-sharing-highlights-three-factors-for-achieving-open-science/

Threads may offer users greater flexibility and control, but concerns over privacy are increasingly mainstream

Brent Lucia and Matthew Vetta explore the privacy concerns surrounding the new social media platform, Threads.

https://blogs.lse.ac.uk/impactofsocialsciences/2023/08/23/threads-may-offer-users-greater-flexibility-and-control-but-concerns-over-privacy-are-increasingly-mainstream/

A typology of Twitter Interactions to effectively analyse engagement and evidence research impact

Our Director of Content and Research, Megan Taylor, alongside Kathrine S.H. Jensen and Sarah Williamson explore how Twitter engagements can provide key insights into research impact in this new article.

https://uclpress.scienceopen.com/hosted-document?doi=10.14324/RFA.07.1.11

Kriyadocs unveils Publisherspeak 2023: a conference powering scholarly publishing through collaborative innovation

Kriyadocs has announced an upcoming conference: Publisherspeak 2023.

https://www.knowledgespeak.com/news/kriyadocs-unveils-publisherspeak-2023-a-conference-powering-scholarly-publishing-through-collaborative-innovation/

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content