8 – 15 December Marketing and ScholComms news round up

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Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.

Personalised content is essential. Recent stastics have shown that this year, consumers are 81% more likely to click on content that has been personalised to them; Neal Schaffer shares his top digital and social media marketing books to read in the coming year; Wiley shares a whitepaper exploring publication manipulation at a large scale; STM has released new guidelines on the use of generative AI in scholarly communications in a new whitepaper, Generative AI in Scholarly Communications.

Marketing

Festive shoppers are 81% more likely to click on personalised content this year

How can you grab the attention of your target audience? Personalised content is essential. Recent stastics have shown that this year, consumers are 81% more likely to click on content that has been personalised to them.

https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/

57% of UK consumers say digital bliss a must have for festive fun

Christmas has evolved over the years, particularly in the digital age. According to recent statistics, 57% of consumers believe that digital devices are essential for the festive period, adding to a more enjoyable experience.

https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/

How a sustainability drive helped Scottish Water build customer trust

A major sustainability campaign from Scottish Water has gained the brand a lot of favour with consumers.

https://www.marketingweek.com/scottish-water-customer-trust/

Google Analytics 4 features to prepare for third party cookie depreciation

New features in Google Analytics 4 may help search engine marketers to prepare for changes to third party cookies.

https://www.searchenginejournal.com/google-analytics-4-features-to-prepare-for-third-party-cookie-depreciation/503650/

The 50 best digital and social media marketing books to read in 2024 

Neal Schaffer shares his top digital and social media marketing books to read in the coming year.

https://nealschaffer.com/best-marketing-books/

Scholarly communications

Tackling publication manipulation at scale: Hindawi’s journey and lessons for academic publishing

Wiley shares a whitepaper exploring publication manipulation at a large scale.

https://www.wiley.com/en-us/network/publishing/research-publishing/open-access/hindawi-publication-manipulation-whitepaper?utm_source=linkedin&utm_medium=organic&HootpostID=a55e8242-a417-4438-a7fa-d9aa82d152c8&Profile=hindawi+publishing

STM releases comprehensive guidelines in new whitepaper: ‘Generative AI in Scholarly Communications’

STM has released new guidelines on the use of generative AI in scholarly communications in a new whitepaper, Generative AI in Scholarly Communications.

https://www.knowledgespeak.com/news/stm-releases-comprehensive-guidelines-in-new-whitepaper-generative-ai-in-scholarly-communications/

New report unveils insights into the state of repositories in Europe

What’s the current state of repositories throughout Europe? A new report from OpenAIRE, LIBER, SPARC Europe and COAR has shed light on the current landscape.

https://www.knowledgespeak.com/news/new-report-unveils-insights-into-the-state-of-repositories-in-europe/

Keep up to date with the latest industry news with next week’s blog. In the meantime, why not check out our previous posts? Or why not sign up and receive alerts as and when we publish content?