Welcome to our handpicked selection of marketing and scholcomms news from the past week. These are all free to access articles, so click through and explore.
How are England Rugby levelling up their investment in marketing rugby for girls? Which AI tools are the most useful for creating copy? Find out this and more in this week's round-up of the latest news in marketing and scholarly communications.
Marketing
England Rugby is investing in marketing to grow the girls' game by launching a long-term brand platform called "Love Rugby". The campaign is designed to double participation in rugby union for girls aged 9 to 18. They are upping its marketing investment in the lead-up to the Six Nations and the women's Rugby World Cup, which will be held on home soil in 2025. The "Love Rugby" campaign is part of England Rugby's "Every Rose" strategy, which was launched in 2021 to grow participation in the women's game and support the national team.
The IAB UK and PwC's half-year digital adspend update found that digital video spend grew by 11% year on year, now accounting for 25% of the total digital ad market. This is being driven by the rising consumption of digital video by consumers, with Ofcom's Media Nations report showing that over a third of UK adults watch short-form online videos daily.
With a wealth of AI tools out there claiming to support copywriting, which ones are worth a look? Erica Santiago checks out some options including HubSpot's AI Content Writer, Scalenut, SocialBee and Hypotenuse.AI.
Scholarly communications
CHORUS has joined C4DISC, a coalition dedicated to diversity and inclusion in scholarly communications. CHORUS is committed to fostering diversity and inclusivity within the scholarly landscape and will work with C4DISC to develop and implement policies and practices that prioritize diversity and inclusion. CHORUS is also hosting a forum on Supporting Accessibility on October 24th to discuss standards, best practices, and resources to help make systems and content more accessible.
Todd Carpenter brings us the highlights from the recent panel session on AI which was held at FrankFurt Book Fair last week. The panelists covered training AI, positives of working with AI, and issues around trust.
Wiley is set to enter into a new five-year agreement with the DEAL Consortium in Germany, furthering their commitment to open access publishing and providing German institutions with access to a wide range of open access options within Wiley's portfolio.
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