Resonate more. Connect better.
Develop and build personas to better connect with your target audience
Personas are more than a marketing or design tool - they are incredibly powerful and useful across your organization. It's practically impossible to represent everyone, but by refining and prioritizing the type of people you need to connect with, you can have more clarity, consistency and focus throughout your organization.
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Capture attention, not just clicks. Create meaningful connections and start resonating more with your target audience.
We'll help you create personas and really understand your target audience, whether researchers, authors, readers or library staff.
You’re just a click away from a transformational journey.
Two-day workshop
Wednesday 24 July 2024
- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)
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Thursday 25 July 2024
- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)
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Maximum of 10 spaces available
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£395.00 + VAT per person
Understand storytelling theory and process
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Learn the importance of personas and how they can be used across your organization
02
Map the main activities and feelings of your persona through organizational processes
03
Build your own custom persona
Virtual
Delivered virtually in two interactive half day sessions through Zoom
Persona Day 1
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Setting the scene
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Market research sharing
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Map personas
Persona Day 2
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Discuss example persona
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Build custom persona
Certification
Attendees receive the Persona Workshop completion certificate
​Each of the two sessions is held 9am Eastern US time / 2pm UK time / 3pm European time for 3 hours and includes a break.
I thought Lou was a great trainer and encouraged everyone to participate in the session.
The International Bunch Limited is a company registered in England and Wales. Registered number: 12054587. Registered office: Cwm Nant Uchaf, Blue Anchor, Penclawdd, Swansea. SA4 3JD. United Kingdom.
VAT registration number: 354 2319 13.
