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From fleek to lit: a look at the lexicon of the next generation
Audience segmentation is vital to marketing. Join Jude, one of our Gen Z freelancers, to learn about words used by Gen Zs and Millennials.
Emma James
May 31, 20235 min read
4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou Peck
Nov 10, 20207 min read
Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou Peck
Oct 12, 20204 min read
Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou Peck
Oct 7, 20201 min read
The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou Peck
Sep 8, 20206 min read
Boost your copywriting skills with these formulas
Explore our extension list of copywriting formulas for headers and copy
Lou Peck
Aug 5, 20206 min read
Social Media trends 2020 – what to expect
Prefer a podcast? Listen to an audio version of this blog post What’s the betting that, despite the headway that you’d been making with...
Lou Peck
Apr 30, 20204 min read
Marketing team structures and insights from the academic publishing industry
We explored how marketing departments are structured and the challenges they face.
Lou Peck
Apr 1, 20203 min read
China increases research output – new findings and a response to Coronavirus (COVID-19)
Recent research in ALPSP’s Learned Publishing has highlighted some of the significant changes in research output in China.
Megan Taylor
Mar 10, 20202 min read
Twitter – key themes and optimizing your account
Discover our third instalment in the Academic Marketing Hints and Tips video series - all about Twitter
Lou Peck
Feb 27, 20201 min read
Addressing three major challenges for the Indian research community
Prefer a podcast? Listen to an audio version of this blog post The landscape of research and scholarly communications is continually...
Lou Peck
Dec 12, 20193 min read
China’s increased investment in research brings opportunities and challenges
A steady increase in spending on research and development in China over the past decade is producing an active and rapidly growing research
Lou Peck
Oct 4, 20193 min read
Helping libraries highlight their impact and value
Prefer a podcast? Listen to an audio version of this blog post Recently, we held a thought-provoking strategy session with a university...
Lou Peck
Jul 29, 20192 min read
The challenges and opportunities for open access (OA) book publishers
In this final post in the OA monograph series, I’m looking at challenges and opportunities in the changing publishing landscape.
Megan Taylor
Jul 20, 20194 min read
How is the funding landscape for monograph publishers changing?
Prefer a podcast? Listen to an audio version of this blog post Gone are the days when publishers could make vast amounts of revenue by...
Megan Taylor
Jul 11, 20194 min read
Open access monographs are more important than ever - here's why
A look at why open access monographs are important in today's scholarly landscape
Megan Taylor
Jul 1, 20194 min read
The consultancy firm goes global
Prefer a podcast? Listen to an audio version of this blog post Lou Peck Consulting has relaunched as The International Bunch, bringing...
Lou Peck
Dec 3, 20182 min read
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