Strategy

THE INTERNATIONAL BUNCH BLOG

From fleek to lit: a look at the lexicon of the next generation

May 31, 20235 min read

From fleek to lit: a look at the lexicon of the next generation

Audience segmentation is vital to marketing. Join Jude, one of our Gen Z freelancers, to learn about words used by Gen Zs and Millennials.

4 marketing basics to consider when successfully launching a new journal

Lou Peck

Nov 10, 20207 min read

4 marketing basics to consider when successfully launching a new journal

In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.

Getting started on social media - A useful guide with 9 top tips

Lou Peck

Oct 12, 20204 min read

Getting started on social media - A useful guide with 9 top tips

A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.

Incorporate Inclusion Into Your Communications Strategy

Lou Peck

Oct 7, 20201 min read

Incorporate Inclusion Into Your Communications Strategy

Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication

The secrets of media training - 12 top tips

Lou Peck

Sep 8, 20206 min read

The secrets of media training - 12 top tips

Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.

Boost your copywriting skills with these formulas

Lou Peck

Aug 5, 20206 min read

Boost your copywriting skills with these formulas

Explore our extension list of copywriting formulas for headers and copy

Social Media trends 2020 – what to expect

Lou Peck

Apr 30, 20204 min read

Social Media trends 2020 – what to expect

Prefer a podcast? Listen to an audio version of this blog post What’s the betting that, despite the headway that you’d been making with...

Marketing team structures and insights from the academic publishing industry

Lou Peck

Apr 1, 20203 min read

Marketing team structures and insights from the academic publishing industry

We explored how marketing departments are structured and the challenges they face.

China increases research output – new findings and a response to Coronavirus (COVID-19)

Megan Taylor

Mar 10, 20202 min read

China increases research output – new findings and a response to Coronavirus (COVID-19)

Recent research in ALPSP’s Learned Publishing has highlighted some of the significant changes in research output in China.

Twitter – key themes and optimizing your account

Lou Peck

Feb 27, 20201 min read

Twitter – key themes and optimizing your account

Discover our third instalment in the Academic Marketing Hints and Tips video series - all about Twitter

Addressing three major challenges for the Indian research community

Lou Peck

Dec 12, 20193 min read

Addressing three major challenges for the Indian research community

Prefer a podcast? Listen to an audio version of this blog post The landscape of research and scholarly communications is continually...

China’s increased investment in research brings opportunities and challenges

Lou Peck

Oct 4, 20193 min read

China’s increased investment in research brings opportunities and challenges

A steady increase in spending on research and development in China over the past decade is producing an active and rapidly growing research

Helping libraries highlight their impact and value

Lou Peck

Jul 29, 20192 min read

Helping libraries highlight their impact and value

Prefer a podcast? Listen to an audio version of this blog post Recently, we held a thought-provoking strategy session with a university...

The challenges and opportunities for open access (OA) book publishers

Megan Taylor

Jul 20, 20194 min read

The challenges and opportunities for open access (OA) book publishers

In this final post in the OA monograph series, I’m looking at challenges and opportunities in the changing publishing landscape.

How is the funding landscape for monograph publishers changing?

Megan Taylor

Jul 11, 20194 min read

How is the funding landscape for monograph publishers changing?

Prefer a podcast? Listen to an audio version of this blog post Gone are the days when publishers could make vast amounts of revenue by...

Open access monographs are more important than ever - here's why

Megan Taylor

Jul 1, 20194 min read

Open access monographs are more important than ever - here's why

A look at why open access monographs are important in today's scholarly landscape

Lou Peck

Dec 3, 20182 min read

The consultancy firm goes global

Prefer a podcast? Listen to an audio version of this blog post Lou Peck Consulting has relaunched as The International Bunch, bringing...