Scholarly Comms 4/5

THE INTERNATIONAL BUNCH BLOG

Marketing and ScholComms weekly round-up: 16-20 January 2023

Emma James

Jan 22, 20233 min read

Marketing and ScholComms weekly round-up: 16-20 January 2023

Learn about the latest news in marketing and scholarly communications with our weekly round-up.

How can researchers and publishers ensure all contributors are credited for their work?

Kathrine Jensen

Oct 13, 20224 min read

How can researchers and publishers ensure all contributors are credited for their work?

Discover how Contributor Role Taxonomy (CRediT) improves research transparency - with guest author Katherine Jensen

The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?

Megan Taylor

Dec 15, 20214 min read

The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?

Discover our summary of the Jisc-Wiley Read and Publish whitepaper and the key findings demonstrating progress in UK open access output.

How do recent white papers from Springer Nature and Wiley compare?

Megan Taylor

Dec 8, 20215 min read

How do recent white papers from Springer Nature and Wiley compare?

2021 we saw two of the industry's largest publishers share their findings around the impact of open access. Discover the findings.

Key findings from the STM Global Brief 2021- Economics & Market Size

Megan Taylor

Nov 11, 20213 min read

Key findings from the STM Global Brief 2021- Economics & Market Size

This post discusses key findings from the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers

Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?

Megan Taylor

Sep 20, 20215 min read

Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?

Peer Review Week 2021. This blog post looks at the important role identity and inclusion play in peer review.

Lou Peck

May 11, 20216 min read

Is the marketing funnel really dead?

Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.

In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast

Lou Peck

Apr 15, 202126 min read

In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast

Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!

Learn How To Develop An Effective Social Media Strategy

Lou Peck

Jan 15, 20211 min read

Learn How To Develop An Effective Social Media Strategy

Prefer a podcast? Listen to an audio version of this blog post Continuing our commitment to helping improve efficiencies and marketing...

Top 5 tips to remove barriers for authentic video, and kit recommendations

Lou Peck

Nov 13, 20205 min read

Top 5 tips to remove barriers for authentic video, and kit recommendations

Prefer a podcast? Listen to an audio version of this blog post The COVID-19 pandemic propelled the world into being more virtual. We've...

4 marketing basics to consider when successfully launching a new journal

Lou Peck

Nov 10, 20207 min read

4 marketing basics to consider when successfully launching a new journal

In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.

Getting started on social media - A useful guide with 9 top tips

Lou Peck

Oct 12, 20204 min read

Getting started on social media - A useful guide with 9 top tips

A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.

Incorporate Inclusion Into Your Communications Strategy

Lou Peck

Oct 7, 20201 min read

Incorporate Inclusion Into Your Communications Strategy

Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication

The secrets of media training - 12 top tips

Lou Peck

Sep 8, 20206 min read

The secrets of media training - 12 top tips

Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.

WeChat - Improve Communication and Engagement with Academics in China

Lou Peck

Sep 7, 20201 min read

WeChat - Improve Communication and Engagement with Academics in China

Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

Reddit - Build Trust Through Authentic Discussion

Lou Peck

Jun 30, 20201 min read

Reddit - Build Trust Through Authentic Discussion

Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

Lou Peck

Jun 18, 20201 min read

LinkedIn - Engage And Extend Reach

Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

Social Media trends 2020 – what to expect

Lou Peck

Apr 30, 20204 min read

Social Media trends 2020 – what to expect

Prefer a podcast? Listen to an audio version of this blog post What’s the betting that, despite the headway that you’d been making with...

Facebook - Algorithms And Top Tips For Posting Engaging Content

Lou Peck

Mar 30, 20201 min read

Facebook - Algorithms And Top Tips For Posting Engaging Content

Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...

China increases research output – new findings and a response to Coronavirus (COVID-19)

Megan Taylor

Mar 10, 20202 min read

China increases research output – new findings and a response to Coronavirus (COVID-19)

Recent research in ALPSP’s Learned Publishing has highlighted some of the significant changes in research output in China.