Marketing and ScholComms weekly round-up: 16-20 January 2023
Learn about the latest news in marketing and scholarly communications with our weekly round-up.
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Kathrine Jensen
Oct 13, 20224 min read
How can researchers and publishers ensure all contributors are credited for their work?
Discover how Contributor Role Taxonomy (CRediT) improves research transparency - with guest author Katherine Jensen
Megan Taylor
Dec 15, 20214 min read
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
Discover our summary of the Jisc-Wiley Read and Publish whitepaper and the key findings demonstrating progress in UK open access output.
Megan Taylor
Dec 8, 20215 min read
How do recent white papers from Springer Nature and Wiley compare?
2021 we saw two of the industry's largest publishers share their findings around the impact of open access. Discover the findings.
Megan Taylor
Nov 11, 20213 min read
Key findings from the STM Global Brief 2021- Economics & Market Size
This post discusses key findings from the report released in October 2021 by the Association of Scientific, Technical and Medical Publishers
Megan Taylor
Sep 20, 20215 min read
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Peer Review Week 2021. This blog post looks at the important role identity and inclusion play in peer review.
Lou Peck
May 11, 20216 min read
Is the marketing funnel really dead?
Brian Halligan says it's dead and Seth Godin says use it as a megaphone. What are funnels and how do you use them? You decide.
Lou Peck
Apr 15, 202126 min read
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs!
Lou Peck
Jan 15, 20211 min read
Learn How To Develop An Effective Social Media Strategy
Prefer a podcast? Listen to an audio version of this blog post Continuing our commitment to helping improve efficiencies and marketing...
Lou Peck
Nov 13, 20205 min read
Top 5 tips to remove barriers for authentic video, and kit recommendations
Prefer a podcast? Listen to an audio version of this blog post The COVID-19 pandemic propelled the world into being more virtual. We've...
Lou Peck
Nov 10, 20207 min read
4 marketing basics to consider when successfully launching a new journal
In this blog, we share our advice for how you, a publisher/society/academic institution, can maximize the launch of a new journal.
Lou Peck
Oct 12, 20204 min read
Getting started on social media - A useful guide with 9 top tips
A useful guide to help small businesses start using social media to reach their target audience. Discover our top tips.
Lou Peck
Oct 7, 20201 min read
Incorporate Inclusion Into Your Communications Strategy
Authentic communication has the capacity to forge connections and build relationships. Discover inclusive tips to improve communication
Lou Peck
Sep 8, 20206 min read
The secrets of media training - 12 top tips
Are you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place.
Lou Peck
Sep 7, 20201 min read
WeChat - Improve Communication and Engagement with Academics in China
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Lou Peck
Jun 30, 20201 min read
Reddit - Build Trust Through Authentic Discussion
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Lou Peck
Jun 18, 20201 min read
LinkedIn - Engage And Extend Reach
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Lou Peck
Apr 30, 20204 min read
Social Media trends 2020 – what to expect
Prefer a podcast? Listen to an audio version of this blog post What’s the betting that, despite the headway that you’d been making with...
Lou Peck
Mar 30, 20201 min read
Facebook - Algorithms And Top Tips For Posting Engaging Content
Prefer a podcast? Discover our audio version Continuing our commitment to helping improve efficiencies and marketing impact, and are...
Megan Taylor
Mar 10, 20202 min read
China increases research output – new findings and a response to Coronavirus (COVID-19)
Recent research in ALPSP’s Learned Publishing has highlighted some of the significant changes in research output in China.
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