The death of B2C and B2B. Are you ready for B2AI?
If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?
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THE INTERNATIONAL BUNCH BLOG
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Emma James
Jun 113 min read
What was hot in May 2024? A look back at the latest marketing and scholcomms news
Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.
Lou Peck
May 146 min read
Stay relevant while living in a post-digital world
How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?
Emma James
May 103 min read
What was hot in April 2024? A look back at the latest marketing and scholcomms news
Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.
Megan Taylor
Apr 103 min read
What was hot in March 2024? A look back at the latest news
AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.
Christina Emery
Mar 186 min read
A day in the life of a marketer: Christina Emery
Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.
Emma James
Mar 116 min read
Celebrating International Women’s Day from across our industry
Join some of the great women in our industry as they share top tips and advice this International Women's Day.
Emma James
Mar 75 min read
What was hot in February 2024? A look back at the latest news
What's on the 2024 journal Early Warning List? What are the biggest marketing team skill gaps? Discover the answers in our round up.
Emma James
Feb 296 min read
The ethics of market segmentation
Is market segmentation ethical? What should marketers consider? Discover insights on the ethics of market segmentation with Tamilore Adeoye.
Megan Taylor
Feb 134 min read
What was hot in January 2024? A look back at the latest news
Discover January's top news in scholarly communications, marketing and throughout the research community in our first monthly round up.
Emma James
Jan 262 min read
12 - 26 January Marketing and ScholComms news round up
United2Act has released its Consensus Statement in the fight against papermills. Jisc has released some new resources.
Emma James
Jan 122 min read
5 – 12 January Marketing and ScholComms news round up
OpenAI has announced ChatGPT Team, a collaborative workspace made to improve worker productivity; 5% of consumers worry about fake reviews.
Emma James
Jan 115 min read
Elevate your marketing with our top 5 2024 marketing trends
Stay ahead of your marketing game this year - discover our top 5 2024 marketing trends you need to know.
Emma James
Jan 51 min read
29 December – 5 January Marketing and ScholComms news round up
Hubspot shares how you can harness search engine marketing in 2024. The Scholarly Kitchen shares its highlights from 2023 in a blog post.
Megan Taylor
Jan 43 min read
Be empowered in 2024 – inspiring meaningful support for the scholarly communications industry
What good is an idea if it can't be shared? Discover how our vision and mission statement shapes how we'll support you in 2024.
Emma James
Dec 29, 20232 min read
22 - 29 December Marketing and ScholComms news round up
The LSE Impact Blog explores generative AI's impact in higher education. Hubspot shares some new data on the main types of AI content.
Emma James
Dec 22, 20232 min read
15 – 22 December Marketing and ScholComms news round up
The Scholarly Kitchen shares more about the SSP's social media survey. 63% of people aren't prepared for cookie changes in 2024.
Emma James
Dec 15, 20232 min read
8 – 15 December Marketing and ScholComms news round up
Wiley shares a whitepaper exploring publication manipulation at a large scale; STM has released new guidelines on the use of generative AI.
Emma James
Dec 8, 20232 min read
1 – 8 December Marketing and ScholComms news round up
Be inspired and keep up to date. Explore our marketing and schoolrooms news from the past week.
Rowan Pierce
Dec 5, 20234 min read
Top tips for creating accessible content
How can you make your content more accessible? Discover our top tips for making your content accessible and inclusive to your audience.
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