Blog | The International Bunch

THE INTERNATIONAL BUNCH BLOG

Demystify book marketing - following up from the LSE Press event for #OAWeek

Oct 314 min read

Demystify book marketing - following up from the LSE Press event for #OAWeek

As part of celebrating #OAWeek, I was invited to take part in a panel discussion about book marketing for authors. Discover my slides.

The death of B2C and B2B. Are you ready for B2AI?

Lou Peck

Oct 14 min read

The death of B2C and B2B. Are you ready for B2AI?

If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?

The International Bunch launches support for research ecosystem professionals to upskill quickly

Lou Peck

Sep 263 min read

The International Bunch launches support for research ecosystem professionals to upskill quickly

The International Bunch launches a new on demand training course programme to deliver research ecosystem training to those in marketing.

Davina Bhanabhai joins The International Bunch

Lou Peck

Sep 163 min read

Davina Bhanabhai joins The International Bunch

Davina joins us to cover maternity leave for Pamela/Emma. Learn more about her career as a Sonographer and why she chose sensitivity reading

Upskill and reskill to stay relevant in a dynamic world

Hannah Baldwin

Jun 254 min read

Upskill and reskill to stay relevant in a dynamic world

How can you stay relevant in a world that's constantly evolving? Hannah explores the essential nature of continually developing skills.

What was hot in May 2024? A look back at the latest marketing and scholcomms news

Emma James

Jun 113 min read

What was hot in May 2024? A look back at the latest marketing and scholcomms news

Join me in looking back at what was hot in May 2024 in scholarly communications and marketing.

Embracing Collaboration at University Press Redux 2024

Hannah Baldwin

May 292 min read

Embracing Collaboration at University Press Redux 2024

Join Hannah as she explores the highlights (including the ceilidh!) of University Press Redux 2024.

Stay relevant while living in a post-digital world

Lou Peck

May 146 min read

Stay relevant while living in a post-digital world

How does a brand continue to engage and position itself to such a diverse use base in a post-digital world?

What was hot in April 2024? A look back at the latest marketing and scholcomms news

Emma James

May 103 min read

What was hot in April 2024? A look back at the latest marketing and scholcomms news

Join me in looking back at what was hot in April 2024 in marketing and scholarly communications.

Hannah Baldwin

May 101 min read

Meet Hannah at #Redux2024!

Join Hannah Baldwin at her first event since becoming Director of Marketing Success at The International Bunch.

Hannah Baldwin joins The International Bunch

Lou Peck

May 12 min read

Hannah Baldwin joins The International Bunch

Yep, you did read that right! We are beyond excited to announce that Hannah Baldwin is joining our team.

What was hot in March 2024? A look back at the latest news

Megan Taylor

Apr 103 min read

What was hot in March 2024? A look back at the latest news

AI fish, the latest influencer marketing stats from India, and much more. Discover the latest in marketing and scholarly communications.

Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.

Lou Peck

Mar 263 min read

Are you compliant with the European Accessibility Act? The 2025 deadline is fast approaching.

Data and accessibility expert Will Awad talks about the European Accessibility Act and its impact on publishers.

Only 25% of publishers use ALT text on social media

Lou Peck

Mar 205 min read

Only 25% of publishers use ALT text on social media

Out of the eight publishers we analyzed, only 25% (2) used ALT text on most imagery in social media.

Christina Emery

Mar 186 min read

A day in the life of a marketer: Christina Emery

Learn from the experts. Discover the people behind marketing in our industry: Christina Emery.

Celebrating International Women’s Day from across our industry

Emma James

Mar 116 min read

Celebrating International Women’s Day from across our industry

Join some of the great women in our industry as they share top tips and advice this International Women's Day.

What was hot in February 2024? A look back at the latest news

Emma James

Mar 75 min read

What was hot in February 2024? A look back at the latest news

What's on the 2024 journal Early Warning List? What are the biggest marketing team skill gaps? Discover the answers in our round up.

Emma James

Feb 296 min read

The ethics of market segmentation

Is market segmentation ethical? What should marketers consider? Discover insights on the ethics of market segmentation with Tamilore Adeoye.

What was hot in January 2024? A look back at the latest news

Megan Taylor

Feb 134 min read

What was hot in January 2024? A look back at the latest news

Discover January's top news in scholarly communications, marketing and throughout the research community in our first monthly round up.

How I am prioritizing DEIA at work and implementing it across a small organization

Sharnie Dunstall

Feb 124 min read

How I am prioritizing DEIA at work and implementing it across a small organization

Sharnie talks about DEIA, implementing it across a small organization, and advice on where to start and how you can get involved.

12 - 26 January Marketing and ScholComms news round up

Emma James

Jan 262 min read

12 - 26 January Marketing and ScholComms news round up

United2Act has released its Consensus Statement in the fight against papermills. Jisc has released some new resources.

8 exciting scholarly publishing events to look forward to in 2024

Megan Taylor

Jan 163 min read

8 exciting scholarly publishing events to look forward to in 2024

Discover our top 8 exciting scholarly publishing events that we're looking forward to in 2024.

5 – 12 January Marketing and ScholComms news round up

Emma James

Jan 122 min read

5 – 12 January Marketing and ScholComms news round up

OpenAI has announced ChatGPT Team, a collaborative workspace made to improve worker productivity; 5% of consumers worry about fake reviews.

Elevate your marketing with our top 5 2024 marketing trends

Emma James

Jan 115 min read

Elevate your marketing with our top 5 2024 marketing trends

Stay ahead of your marketing game this year - discover our top 5 2024 marketing trends you need to know.